With the release of JoJo’s new single, “Demonstrate,” fans of the former teen star are getting a glimpse at the woman she has become. The sexy, sultry R&B single shows maturity not only in its lyrical nature, but in JoJo’s development as an artist.
When MTV News caught up with the singer on Wednesday, she said she hopes fans will embrace this new direction that she is pursuing.
“I hope that people are feeling the direction. I like to think of it as CrazySexyCool — that’s kind of where I want to go with this album,” JoJo said via Skype. “I want to make people feel good, I want my music to bring people joy and they can get lost in this world.”
She’s currently “halfway done” with her third album, and she’s still switching things up a bit. In fact, she’s no longer calling it Jumping Trains.
“I’m headed in a new direction, so I wanted to start fresh with new everything,” JoJo said. ” ‘Demonstrate’ just felt like how I want to continue on with this journey and the next step. For me, the third album is a really big moment in someone’s career, so I wanted to make sure that we are leading off with the right thing.”
And for this big moment, she brought in a big producer, Drake’s frequent collaborator, Noah “40” Shebib.
“It was my dream,” JoJo said of working with 40. “I really wanted to get in with him; he’s the most exciting producer I’ve ever worked with. I’ve never seen a method like his, and it was very, very inspiring and it really kind of reinvigorated my creativity to be in there with him.”
“I was a little apprehensive,” JoJo said of releasing the track due to its sexually explicit content. “But I think any thoughts were kind of dispelled when people responded so well to my version of ‘Marvin’s Room’ I think that it was reassuring to me of the direction I wanted to go in. Now the response I am concerned about is from my family. I was like, ‘Mom, check out my new single,’ and she was like, ‘My god, that’s raunchy, but you look pretty on the cover!’ ”
What do you think of JoJo’s new single? Let us know in the comments.