The box office turned red, black and blue over the July 4th holiday as “The Amazing Spider-Man” swung into first place with an expectations-defying debut. The franchise reboot collected an estimated $140 million during its first six days in domestic theaters, a figure greater than most industry prognosticators predicted .
Meanwhile, filmmaker Oliver Stone’s “Savages” and the 3-D concert documentary “Katy Perry: Part of Me” opened with decent numbers, all things considered. Stone’s crime drama was #4 on the box office scorecard with $16.2 million, while Perry’s flick was #8 with $7.2 million (not bad considering it didn’t cost too much to produce). For some context, “Savages” was in 2,628 theaters and “Part of Me” in 2,730, vs. the 4,318 theaters where “The Amazing Spider-Man” was available.
Coming just 10 years after the last series began with Sam Raimi’s “Spider-Man,” the new Spidey features Andrew Garfield (“The Social Network”) in the red, black and blue tights as New York City’s friendly neighborhood superhero. “The Amazing Spider-Man” opened on a Tuesday, as “Transformers” did in 2007, when it earned $155.4 million. Screenings in 3-D accounted for 44 percent of “The Amazing Spider-Man”’s $65 million weekend gross; IMAX made up 10 percent.
The first entry in a proposed new trilogy, “The Amazing Spider-Man” has grossed $341.2 million worldwide thus far against an estimated production budget of $230 million. With the last franchise, 2004’s “Spider-Man 2″ earned $180.1 million in its first six days, and “Spider-Man 3″ did $176.2 million in six days just five years ago.
The previous weekend’s #1 film, raunchy talking-bear comedy “Ted,” overperformed in its debut as well, beating “The Hangover” with the largest opening ever for an original R-rated comedy. Seth McFarlane’s live-action debut experienced a mere 40 percent drop in its second weekend, coming in at #2 with $32.6 million. The $120.2 million 10-day total for “Ted” is more than “The Hangover” had amassed over the same period. The R-rated “Magic Mike” fell to #5 with $15.6 million.
“Brave” was #3 at the box office with $20.2 million. Disney/Pixar’s 13th film to debut at #1 will face competition next week from “Ice Age 4: Continental Drift,” which has already made $201.6 million overseas since it opened internationally on June 27. “Brave” has collected $174.5 million domestically thus far.
On the indie front, “Moonrise Kingdom” grossed $4.6 million from 884 locations during its second week of wide release, giving Wes Anderson’s latest film a total of $26.8 million in seven weeks. Woody Allen’s “To Rome With Love” cracked the top 10 with $3.5 million on 806 screens for a three-week $5.6 million total. Sundance favorite “Beasts of the Southern Wild” from first-time filmmaker Benh Zeitlin averaged $19,673 per screen with another $375,000 from 19 theaters.