The lead single from Kendrick Lamar’s major-label debut, “The Recipe,” includes a feature from his mentor Dr. Dre. And when the video for the Good Kid in a Mad City track drops, the Compton native will be giving the world a taste of his own brand of “California Love.”
Kendrick filmed his video for “The Recipe” at a mansion in the Los Angeles last month, and after performing the single at the Bonnaroo Music and Arts Festival in Tennessee last week, he explained his vision behind the clip.
“I felt like there hasn’t been that ’California Love’-type feel since the ’90s, and I really wanted to display that and represent where I’m from,” he told MTV News. “So I had a whole bunch of beautiful women, good weather — it was like 85 degrees and breezy — and we had [ScHoolboy] Q up in there stealing some of Snoop’s weed, him and Ab-Soul, and we had fun.”
If Kendrick is hoping to tap into the nostalgia of Tupac’s infamous 1995 track “California Love,” it helps that he’s got two of the original California legends in his corner: Dr. Dre and Snoop Dogg. “The Recipe” will boast his most extravagant visuals to date, and the 25-year-old rap prodigy is ready to take his career to another level.
“We’re here to spread this music all across the world,” he said. “It started in my backyard, in Compton, and now I’m fittin’ to take it to the next level and take it worldwide because I feel like the world needs to hear this. I’ve been ready for a long time.”
Fun fact: When the song debuted, Dr. Dre revealed that it once had a more straightforward title, telling Big Boy on L.A.’s Power 106 morning show, “The original title was ’Women, Weed and Weather.’ That’s what represents L.A.”