Performing at the International Dance Music Awards in Miami in March and launching her first music video for her club single “Inside Out” are just two of Los Angeles-based singer/songwriter NiRé AllDai’s endeavors since first stepping out as an artist. Her journey, which today sees her selecting songs — including tracks produced by Timbaland and the Stargate camp — for her upcoming debut album, actually began as a writer for other producers and artists.
“I’ve always been an artist,” NiRé told MTV News. “But my manager was like, ’Let’s work this [writer] angle,’ and it worked well because I was able to build a lot of really great relationships with dope producers who ended up helping me on my project.”
“I did a first single for Starshell, who was Mary J. Blige’s first artist, and the single was called ’SuperLuva’ [produced by Fernando Garibay],” NiRé continued. “I had a chance to write with Mary and Swizz [Beatz] and Timbaland and Dr. Dre, who’s a really good friend of mine.”
After getting her writing chops up, meeting the right management and finding her A&R at Capitol Records, NiRé was ready to give it her all for a chance to perform for the masses. Her fearlessness, fashion and electricity are depicted vividly in her video for “Inside Out,” which was directed by Hannah Lux Davis, who also directed videos for Shinedown and Anjulie, among others. NiRé is inspired by some of music’s biggest, baddest stars, included among them Missy Elliott, Lil Wayne, and Beyoncé.
“Beyoncé is the perfect example of what a solo artist should strive for,” NiRé said. “If you want to be like ’boss-bitch-behavior’! When I’m in the gym and I’m tired and can’t go anymore, I’m like, ’What would Beyoncé do?’ She wouldn’t stop.”
NiRé AllDai will release her second club single, “Hella Bad,” soon, with a radio single to follow. She plans to release her as-yet-untitled debut album sometime this year, and she also has her fingers crossed for another, long-awaited opportunity.
“I’ve been looking forward to the Detox, [album]’ NiRé said. “He’s a genius. We have a couple of songs on there. So Dre, please!”
For more info on NiRé AllDai, check out her website.