The MTV Movie Awards traditionally feature many leaders from the world of pop culture. This year, the leader of the United States has chosen the Movie Awards to debut his first official re-election campaign commercial.
MTV News can report that President Obama’s first 2012 campaign ad will air during the show, which begins live Sunday, June 3, at 9 p.m. ET.
President Obama’s campaign spot won’t be totally incongruous with the glam and glitz of the awards show. The ad features “Sex and the City” star Sarah Jessica Parker, who will invite supporters to her home for an Obama fundraiser co-hosted by First Lady Michelle Obama and Vogue editor-in-chief Anna Wintour. Campaign donors will have a chance to win a pair of tickets, which will be raffled off by Obama re-election campaign organizers.
On Friday, the Obama camp released a video where Wintour voiced her support for the President, who is running for a second term.
The commercial comes at a pivotal moment in Obama’s bid for re-election. In May, the president made headlines when he announced his support for same-sex marriage , making him the highest ranking elected official to do so in American history. While several celebrities voiced their support , others thought it was a calculated attempt to gain voters. Obama’s biggest challenge will come from presumptive Republican nominee Mitt Romney, who has contrasted his worldview with that of the Obama administration, most pointedly when it comes to economic policy. He has pledged to repeal Obama’s healthcare reform bill and would like to lawfully define marriage as between a man and a woman, among other platform distinctions.