Before Drake dropped his artsy “Take Care” video in April, he surprised fans with a clip for “HYFR,” which went in the opposite direction, opting for fun, revelry and plain comedy instead of bearing any deeper hidden meaning.
When MTV News’ Sway Calloway caught up with the YMCMB rapper on the Houston stop of his Club Paradise tour , he explained that the video finally gave him a chance to link up with one of his favorite directors, X. “It was great to do it with X. I always told X [that] we needed to do a video together, we’re both from Toronto,” he said. “I feel like at one point he was probably like, ‘Yea, yea alright.’ Every time I see him [I'd say,] ‘we have to do a video together,’ and finally [we] made it happen. For that to be the one, it was crazy. I think that’s the most talked about video in my career.”
The clip opens with a young Aubrey “Drake” Graham at a Bar Mitzvah saying “mazel tov” into the camera, before the introduction tells fans, “On October 24, 2011, Aubrey ‘Drake’ Graham chose to get re-Bar Mitzvah’d as a re-commitment to the Jewish religion.” The Toronto native thought it was all too perfect.
“I think it’s just insight into my genuine character. I think that’s what’s most entertaining about it,” Drake said, guessing why the clip became such a big hit. “The fun being had in the video is real fun and insight into my mind because I thought of this. This is a Drake moment, a lot like the talking [I do] onstage, because that’s really me.”
“I try and produce almost a comedic element into my show,” he continued, explaining the elements he’s added to his videos and live shows. “I spent years working on acting and comedic timing. It clicked with me like a year and a half ago that maybe I should bring that element to my stage show. Why not? I don’t make music where I’ve got to take myself seriously and be all stoic. I can laugh with people and it really has brought life to my show. People leave feeling like they were in a room of 500, which is important.”
What do you think of Drake’s “HYFR” video? Leave your comment below!