Lady Gaga is already the queen of social media, almost 25 million Twitter followers. So it just goes to reason that once she’s conquered that medium she would go on to create her own social networking site. Little Monsters, a site built around Gaga’s fanbase, is in invite-only beta testing mode right now.
According to Mashable, an early look at the site shows some similarity to the popular Pinterest mobile app that allows users to drop pins on locations and things they like. It also uses elements of the Reddit site by allowing fans to rate cool content that they like.
Little Monsters will focus on fans sharing and creating photos and videos and allowing users to hype content that they are into. The site is the first one launched by Backplane, a tech startup co-founded by Gaga’s manager, Troy Carter.
“Backplane is about bringing together communities and Gaga’s community just so happens to be the community we’re using to learn about proper functionality,” CEO Matt Michelsen said about the company that will focus on building online communities. “We think we can really change the world.”
Backplane is partially funded by Gaga and the company plans to launch Little Monsters out of beta at an undetermined time and spin off more sites this year. It hopes to leverage Gaga’s massive online following to draw users to the new sites. To date, in addition to her massive Twitter base, Gaga has 330,000 followers on Google+, more than 50 million Facebook fans and more than one billion views on YouTube .