Kanye West doesn’t know how to do small, so whenever the rapper unveils a new project it’s almost always on the biggest platform possible. That explains why his new “short art film,” “Cruel Summer,” will debut on the fabulous Palm Beach in Cannes, France during the Cannes Film Festival.
The hush-hush movie, inspired by the upcoming all-star G.O.O.D. Music album of the same name, will world premiere on May 23 and remain open to the public for two days afterward. It is being screened out of competition in Cannes amid the world-famous film fest.
And, this being Kanye, the project is described as, “a fusion of short film and art installation … an immersive ’7 screen experience’ for the eyes and ears unlike anything West has attempted before.” Among those listed as starring in the film are comedian Aziz Ansari, Kid Cudi, Lebanese actress Razane Jammal (“Djinn”) and Palestinian actor Ali Suliman (“The Kingdom”). Yeezy is listed as the producer, writer and director of the effort, based on a screenplay by Elon Rutberg, who was the associate director of the Throne’s “N—-s in Paris” video. The co-director is Alexandre Moors, who worked with West on “Runaway” as well as the “Paris” clip.
Kanye and Cudi were spotted filming scenes for the movie earlier this year in the middle eastern nation of Qatar, but little or no information has emerged about the subject matter or plot of the project. Expectations are high given the over-the-top look and feel of ’Ye’s last mini-flick, 2010’s “Runaway.” Click here for ticket information for the screenings.