It’s not often that fans get to hit the club to party with the artist behind the latest dance hit, but that’s exactly what happened for the audience at the interactive off-Broadway show “Fuerza Bruta” when Usher arrived for a unique first-listen experience for his new album, Looking 4 Myself.
As the R&B megastar’s latest hit, the beat-driven Max Martin-produced “Scream,” pounded through the theater, Usher flew into the audience for a rave-like dance party that had everyone in the place moving.
He’s used to that sort of reaction by now, having released some of the biggest club hits of the past 15 years, including “OMG,” “Yeah,” “DJ Got Us Fallin’ in Love” and “My Way.” Usher consistently makes dance records that define a night, and it’s important to the singer that his upbeat songs reach people on as deep a level as his more personal ballads.
“If I’m gonna move you, I want to move you. I hope that it could be something that could be life changing,” the soulful signer said during “MTV First: Usher.” “You may be going through something real crazy, who knows, and just need to get out and just enjoy yourself. So I always think about the club, I always think about that song that will be able to let you out of that slump, if you’re in it.”
But “Scream” isn’t just for those looking for escape. The track can work on many levels, according to the singer: “If you’re just ready to have a good time, or if you’re working out and you just need that little motivation to push you over the edge, there you go.”