Nicki Minaj’s moment for life seems to be never-ending. On Sunday, Pepsi unveiled its extended Live for Now advertisement, which is set to Nicki’s 2010 “Moment 4 Life” single and stars Ms. Minaj herself.
The Young Money moola maker joins a long, fancy list of musical superstars like Michael Jackson, Britney Spears, Kanye West and Mariah Carey to serve as spokesperson for the popular pop. Nicki first tweeted out a link for the one-minute, 33 second spot Sunday afternoon, then celebrated with her newly recovered Twitter flock . “Can’t do it w/o my barbz!” she wrote in response to one excited fan.
The commercial starts with the crack of a can, as the spot’s two principal characters begin to drink their Pespi Cola. At the same time, Minaj’s “Moment 4 Life” begins to play as the lively soda drinkers navigate through various scenes in which everyone else is frozen in time. Together, they find a skateboarder stuck in midair trying to land a kick-flip, then run through a suspended soccer game on the beach, a food fight and a Betsey Johnson runway show. In fact, even Johnson herself is stuck, unable to move.
The spot seems to suggest that Pepsi loyalists enjoy a full, adventurous life united by both cola and song. By the time the commercial’s two lead actors reach their final destination, a sold-out Nicki Minaj concert, they discover frenzied Barbz and Kens frozen in the stands while a statue Nicki stands onstage in mid-song.
With her eyes wide and pink wig perfectly in place, the Roman Reloaded MC is rescued when the two heroes each crack another can of pop. It is then that Minaj is able to finish her song and invites everyone to one big world party, even if it only lasts a few short moments.
What do you think of Nicki’s Pepsi ad? Let us know in the comments!