Madonna’s Truth Or Dare Fragrance ’15 Or 16 Years’ In The Making

Queen of Pop tells MTV News that scent is for those 'daring enough to tell the truth.'

Have you ever wanted to smell like royalty? Well, now’s your chance.

We may not have kings and queens here in democratic America, but we’ve made our celebrities — pop stars in particular — our own sort of royalty, and none is more regal than Queen of Pop Madonna.

On the heels of her acclaimed album MDNA and with a massive, largely sold-out world tour looming, Her Madgesty launched her first-ever fragrance, Truth or Dare, Thursday night in New York, and she tells MTV News that the fresh, gardenia-based scent has been a long time coming.

“This is finally the time that I developed a fragrance that I liked the smell of,” Madonna said when asked why she was entering the celebrity scent game now. “I’ve been trying to develop a fragrance for the last 15 or 16 years.”

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So who is the scent perfect for? Madonna has a few thoughts.

“Someone who is daring, daring enough to tell the truth,” she said before adding, “and someone who likes gardenias.”

Some Madonna watchers have found it curious that the always forward-thinking pop diva would draw on something so well known from her past — her historic Blond Ambition Tour documentary “Madonna: Truth or Dare,” which recently dropped on BluRay — for the name of her new fragrance. M explained that there’s a very simple reason for the name choice.

“My manager [Guy Oseary], he just held a gun to my head and said, ‘Call it this or you’re not going to have a manager anymore,’ and I said OK,” Madonna deadpanned.

After clarifying that she was joking (we figured as much: No one tells Madonna what to do!), the singer elaborated that “truth or dare” is “a phrase that is related to me and my work and what I stand for. I think I’ve had a fairly daring career and I’m pretty honest about my work, so I think that goes with my perfume.”