The Tumblr “Texts From Hillary” launched just one week ago, but it already has one very famous fan: Secretary of State Hillary Clinton.
The site pairs a well-known picture of Clinton on her Blackberry with photos of other Washington politicos and celebrities on their mobile devices, adding jokey, text message-like captions. It has gone viral in a major way, and its sudden ubiquity earned creators Adam Smith and Stacy Lambe an invitation to the State Department to meet their muse.
Ever the good sport, Clinton is a fan of the meme just like everybody else and even created an entry of her own, which she autographed for Smith and Lambe, writing, “Adam — Thanks for the many LOLZ Hillary ‘Hillz.’ ”
“I don’t think anyone ever imagines that they’d create a meme like this and it becomes an overnight sensation,” Smith told Politico. “It’s just been a wild ride.”
The conceit of the site is that Clinton is a no-nonsense power player with a penchant for telling it like it is. In the various entries, she sends snappy, matter-of-fact quips to people including President Barack Obama, Lady Gaga, Sarah Palin, Jay-Z and Beyoncé, House Speaker John Boehner, Arianna Huffington and the cast of “Pretty Little Liars.”
In response to a “text” from Mark Zuckerberg on the day Facebook purchased Instagram , asking, “Guess what I just bought?,” the fictitious version of Clinton responds, “A shirt with a big-boy collar?”
Her advice to Mitt Romney: “Drink.”
To a presumably NSFW photo from former New York Representative Anthony Weiner, she simply says, “Is that it?”
“It was great. She came out, she was all smiles, told us how much she likes the site and that people have been telling her all about it,” Smith said of his meeting with Clinton.
He went on to explain why the image of her texting had initially intrigued him. “It just captured this wonderful image of Hillary,” he said. “You definitely could tell she was in charge. You could tell she was getting stuff done. There was just no question that this woman was a total badass.”
Clinton is just the latest public figure to have a laugh at their own images by responding to memes created in their honor. Ryan Gosling has been a particularly good sport about his “Hey, Girl” meme, and even read some of the best for MTV News’ own Josh Horowitz.