50 Cent Recruits Pauly D, Joan Rivers For Street King Campaign

MC tells MTV News why he enlisted the 'real oddball group' to promote his new energy drink.

NEW YORK50 Cent got some unusual help for his first Street King energy drink commercial. The mogul and rapper recruited “Jersey Shore” star Pauly D (who is signed to his G-Note record label ) and comedy legend Joan Rivers to help spread the gospel of the newest beverage on the block.

The trio gathered at Planet Fitness in upper Manhattan to promote Street King, and MTV News was on hand as 50 and Rivers chewed scenery together. At one point, a caffeinated Rivers even used her feminine wiles to try to seduce the beefy MC. Did it work? Well, fans will have to see if he succumbs to her.

Getting Rivers and Pauly onboard was all in the rapper’s master plan to get everyone interested in what he’s selling. “We['re] actually shooting the first commercial for my Street King project,” he dished in between takes. “It’s exciting, I got Joan Rivers here. I got Pauly D, a real oddball group. We felt like it would hit different targeted audiences.”

However, it’s not just about selling drinks for profit. Fiddy is also using the product for a good cause. “When I developed the concept for this actual project, we thought about my experiences traveling in Africa,” he explained. “And I wanted to do something ’cause of how bad famine does in Africa. So we partnered with United Nations World Food Program in order to provide a meal with every actual energy drink. So I’m excited about that.”