Adele’s post-Grammys sales surge has brought her yet another record: Her Song and Record of the Year-winning single “Rolling in the Deep” has surpassed Lady Gaga’s 2009 hit “Poker Face” to claim the title of best-selling digital song ever by a female artist, according to Billboard.com.
“Deep” moved an impressive 99,000 downloads for the week ending February 26, per Nielsen SoundScan, pushing its cumulative sales to 6.68 million. “Poker Face” had been the leader among female-sung songs with 6.62 million in sales.
With 7.82 million downloads, the Black Eyed Peas’ “I Gotta Feeling” is the all-time digital-download leader. “Deep” now ranks second and “Poker Face” third
The song was the first of three #1 singles from Adele’s blockbuster 2011 album 21 . At the close of the last week’s Nielsen SoundScan report, 21 had shifted 7.65 million units in the U.S., the most of any album since Usher’s 2004 album Confessions. Last week, the album enjoyed its 22nd non-consecutive week atop the Billboard albums chart, ranking it at #8 on the all-time list of most weeks spent at #1 (it needs two more frames at the top to surpass Prince and the Revolution’s 1984 classic Purple Rain).
Following her sweep at the 2012 Grammys, all three singles from 21 blasted back into the Billboard top 10 — “Set Fire to the Rain” at #2, “Rolling in the Deep” at #5 and “Someone Like You” at #7 — and sales of the record surged, giving the album its best sales week in its yearlong run on the charts and the biggest post-Grammy sales increase in the 21-year history of SoundScan.
The digital sales title is just the latest accolade for “Deep,” which ranked as MTV’s Song of the Year for 2011 . Last month, Adele’s label announced “Rumour Has It” as the next single from 21. The song is expected to hit pop, adult pop and adult contemporary radio in mid-March.