With the New York Giants down 10-9 to the New England Patriots at halftime of the big game on Sunday, we're pretty sure coach Tom Coughlin gave the eventual Super Bowl champions a hell of a speech. Still, last night's most memorable pep talk came from an unlikely hero, Clint Eastwood.
"It's halftime," Dirty Harry grunted in the opening moments of a dramatic Chrysler spot that aired while both teams were in the locker room and Madonna was preparing to excite the world at Super Bowl XLVI in Indianapolis, Indiana.
The emotional ad juxtaposed the Giants and Patriots' mid-game huddle-up and contextualized it against the country's current economic woes. "It's halftime in America, too," the Oscar-winning actor/director continued. "People are out of work and they're hurting and they're all wondering what they're going to do to make a comeback."
During a night when Hollywood rolled out blockbuster trailers for big-budget films like "The Avengers" and "Battleship" and companies like Go Daddy and H&M used sex to sell their products, Chrysler took an inspirational approach, one even more poignant than last year's Eminem "Imported From Detroit" spot.
Clint goes on to describe the people in Detroit and their resilience in the midst of a collapsed auto industry. He then turns the focus back to America as a whole, which is still trying to gain footing in a time of economic turmoil. "I've seen a lot of tough eras, a lot of downturns in my life. Time when we didn't understand each other," the 81-year old Eastwood says. "But after those trials we all rallied around what was right and acted as one, because that's what we do."
With the drama building, Clint adds some fight to his voice in a passionate call to arms. "This country can't be knocked down with one punch. We get right back up again, and when we do the world will hear the roar of our engines," he says in closing. "Yeah, it's halftime, America, and our second half is about to begin."