Don't expect Rick Ross to switch his hustle just because Mercedes-Benz discontinued its luxury Maybach vehicles. Rozay, who named his Maybach Music Group after the expensive line of cars, will continue to pump out music through his MMG record label.
"I think, just that level of luxury is just inspiration for people who started, like myself, who just looked and fantasized," Ross told MTV News correspondent Sway Calloway while on a Miami video set this past weekend. "I look at it as it makes the brand even more exclusive now. I think the cars are going to become even more expensive now, so everybody who has one, hold on to it for a little while."
Ross started repping for the high-end Mercedes on his 2008 sophomore album Trilla when he collaborated with Jay-Z on "Maybach Music." He has since gone on to take ownership of the Maybach brand, at least as far as hip-hop is concerned. In 2011, Ross took his Maybach Music Group imprint over to Warner Music Group and has since launched the career of Meek Mill and reintroduced Wale to the rap world with his sophomore album Ambition. The crew all wear MMG chains and shout out Maybach at every instance, making them quite the force in today's rap scene.
When Daimler announced in November that they'd be discontinuing the Maybach model, which fetched anywhere from $350,000 to more than $1 million, many wondered how that would affect Rozay's MMG label. Fans need not worry, the Bawse will not be shifting gears. Maybach Music is here to stay, he says.
"When we say Maybach Music, it's not about the car, it's just about the level of quality and the time that we put into the sound and that was just a way to express it where people could really understand it," he said. "We done got a lot of love, so shout out to everybody that support double M-G."
Do you think Mercedes' decision will affect the Maybach label? Leave your comment below.