Bad Boy Records boss and Cîroc spokesman [artist id="1244169"]Diddy[/artist] assembled his very own “Rat Pack” for the vodka brand’s latest campaign. With folks like “Breaking Bad” star Aaron Paul, Michael K. Williams, Chad Michael Murray and Jesse Williams onboard, the stylish gang does Vegas in retro-tinged ads directed by Anthony Mandler.
When MTV News caught up with Paul at the SAG Awards on Sunday night in L.A., he dished about how the hip-hop mogul recruited him for the sleek clip.
“It’s so funny, Diddy is a huge fan of the show, and he called and asked if I wanted to be a part of his new Cîroc campaign,” Paul recalled. “And I’m like, ‘Hang out in Vegas with Diddy for a couple days? Yeah, I’ll do that.’ ”
The commercial is a stylized, glamorous peek at what it might be like to chill with Diddy and his guys in Sin City. “It’s great. I was really happy about it and I think there’s going to be like three or four different versions of it coming out throughout the year,” the actor revealed. Paul admitted that he had fun both on and off set, telling us he left Vegas “with money in my pockets.”
Of course, now that he’s one of the faces of the brand, Paul could be expected to give it a shining endorsement. But the Hollywood star kept it real: “I got to be honest, I never really had Cîroc [before the ads], but it’s so good,” he said. “They have a lot of flavored vodkas and they’re really good, so buy Cîroc!”
It wasn’t just Cîroc that Paul found surprisingly smooth but the hip-hop mogul himself.
“He’s such a workhorse — he’s like such a machine — but he’s the kindest guy,” Paul said. “He really is such a nice guy to everybody, so I learned that about him ’cause I didn’t know anything about him before.
“A sweetheart, Diddy’s a sweetheart,” he continued. “He sent me a really nice engagement present, and I’m like ‘Wow, that’s so nice.’ I just got engaged [to Lauren Parsekian, so] it was so nice of him.”
Stick with MTV News all night for the 2012 SAG Awards winners , and don’t miss all the fashion from the red carpet!