A 10-second preview of a Super Bowl ad took the internet by storm on Thursday. The clip featured actor Matthew Broderick throwing open the curtains of a window, looking into the camera and asking, “How can I handle work on a day like today?”
That’s before the classic “bow-bow-chicka-chicka” from “Ferris Bueller’s Day Off” plays, ending the preview with just the date of the Super Bowl left to tease us.
It seems clear that Broderick reprises the role of Ferris Bueller, but the preview told us nothing else. The YouTube video listed no company and didn’t suggest the product that the ad would ultimately feature.
MTV News reached out to both Broderick and one of the producers of “Ferris Bueller’s Day Off,” Tom Jacobson, for comment, but neither responded to our requests.
Then Friday (January 27), the automotive blog Jalopnik reported that a source “familiar with Honda’s operations” revealed that Ferris will appear in a commercial for the car company during the Super Bowl. “The source also added that the spot was going to mimic much of the original film, except this time prominently featuring Hondas,” Jalopnik reported. “The big jump the two valets do in Cameron’s dad’s Ferrari? We hear this time it’s going to be a Honda CR-V.”
Jalopnik’s source also said Honda apparently put a lot of money behind the ad, even going as far as to hire “The Hangover” director Todd Phillips to create the spot.
Although the Honda story sounds likely, we will have to wait until February 5 to find out exactly what Ferris has been up to.