For those unfamiliar with the goings-on at the Sundance Film Festival in Park City, Utah, the annual star-studded event has morphed from a modest independent film festival into a full-blown showcase for all aspects of the entertainment industry, including film, television and music — not to mention the promotional opportunities for a multitude of consumer goods and lifestyle brands at the festival's infamous gifting lounges.
In regard to the musical element of the festival, this year's performance and concert lineup features a slew of big names more accustomed to large venues with sell-out crowds than the intimate settings at Sundance's smaller-scale venues.
Microsoft's Bing Bar, located at the historic former Claim Jumper Hotel on Main Street, will feature Wiz Khalifa and Jason Mraz on Friday, Drake on Saturday, Cobra Starship on Sunday, Theophilus London on Monday, and James Murphy on Tuesday. Their SPIN Music Sessions series will include happy-hour shows by Gary Clark Jr. on Friday, Cool Kids on Saturday, Group Love on Sunday, and Fitz and the Tantrums on Monday.
Following Friday's artist talk with guests Mary J. Blige and Mos Def, celebrating the documentary "Invisible War," the Sundance Channel is hosting a special afterparty with performances by Estelle and DJ Jesse Marco at Sugar Lounge on Main Street.
Other acts to look out for include Afrojack on Thursday (January 19), OneRepublic at Park City Live on Tuesday, and the All-American Rejects on Wednesday as part of Sundance's ASCAP event.