50 Cent’s entrepreneurial efforts are currently dedicated to pushing his new line of SMS Audio headphones, but the music mogul has also put a charitable spin on the venture. During the NYC launch party for his new tech gear, Fif told MTV News that proceeds from each pair of headphones will be donated to charity.
“Because of my Street King initiative, with every purchase there’s a meal being provided through the United Nations World Food Programme,” he said. “And with this actual project, I decided I wanted to do something here in America. So for every pair of these headsets that are sold domestically and online through SMSAudio.com, 250 meals will be provided by Feeding America, which is our leading charitable organization against hunger.”
Over the past few months, 50 has been outspoken about the need to fund charitable organizations, using sales from his Street King energy drink to launch a campaign focused on feeding “a billion kids.”
“I think business is the answer for finding finances for situations that have been unanswered and untouched,” 50 added. “If young entrepreneurs follow in my footsteps, with having a charitable business model that actually gives back, then you don’t have people standing at Occupy Wall Street, because they’re aware that the major corporations are conscious of them.”
50 Cent’s SMS Audio headphones are priced at $299.99 for a standard pair and $399.99 for the wireless version. They’re available in white, black and blue through SMSAudio.com.