You’ve probably heard
In a way, it is sort of the perfect song for selling modestly priced compact cars aimed at young adults with a few dollars to burn (a target demo that, given the current economic conditions, is admittedly pretty slight): bright and shiny and poppy, vaguely bloggy — if that’s even a thing — impossible to place in any given genre or era, instantly disposable in all the best possible ways. You’d think there are ad agencies who spend millions of dollars researching these things or something.
Anyway, it’s probably only a coincidence (at least I hope it is) that the video for “Don’t Stop” — which premiered Thursday (December 8) on MTV.com — also involves a car. Though, in this case, it’s an old beater of a hatchback, and instead of starring someone straight out of central casting, it inexplicably features “Precious” actress Gabourey Sidibe. Also, it’s roughly 450 times more clever than those Nissan spots.
Part good old-fashioned car chase, part improbable love story, it’s sort of an updated take on “Bonnie and Clyde.” Frontman Mark Foster stars as a wanton driving instructor who absconds with a satchel of cash from the DMV (who knew they had that much loot on hand?) and tricks Sidibe into being his getaway driver — namely because the cops (played by bandmates Mark Pontius and Cubbie Fink) are hot on his trail. Things go about as well as you’d expect, as Gabby nearly slams into a cop car, stalls out, and then, at Foster’s insistence, ignores a red light. As the two battle for control of the wheel, the car blows through intersections, runs fellow motorists off the road, slams through barricades and eventually crashes through some scaffolding, covering their car in paint and finally drawing the attention of the fuzz.
From there, the clip switches into full-on action mode, with Sidibe and Foster outrunning the law with some off-roading moves and falling in love in the process. After some vehicular back-and-forth, the duo is finally nabbed, and as Foster is cuffed, Gabby decides to makes one last break for it — but not before stopping to plant a kiss firmly on Foster’s lips. Of course, we also find out that the two officers who have been in pursuit share a rather special bond of their own, and as Sidibe guns it and disappears over the horizon, the clip ends. The whole thing is sweet, silly and delightfully over-the-top, and, after repeated viewings, one can only wonder: Why didn’t Nissan think of this first?
Share your reviews of the video in the comments below!