Madonna helped make tweens Material Girls with her clothing line and now she's got her sights set on their moms. The OG Material Girl announced that she's launching a new fashion brand called "Truth or Dare by Madonna."
Aimed at women between the ages 27 and 50, Madonna will serve as the face of the company. For her Material Girl line, which she designed with her daughter Lourdes, she hired former "Gossip Girl"-turned-rocker Taylor Momsen and later Kelly Osbourne to serve as the brand's model.
"Over the past several years, I have been approached countless times to create my own brand," Madonna said in a statement, according to Yahoo. "The timing is right and I have found great partners in Iconix, who can help translate my vision to reality."
In addition to the eventual inclusion of accessories, handbags and lingerie and the possible launch of a full clothing line, Madge will kick things off in April 2012 with her first-ever signature fragrance, joining the ranks of other pop stars like Justin Bieber, Taylor Swift, Britney Spears and Mariah Carey, to name a few.
"I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me but that other people could relate to as well," she said. "Something honest, and yet daring, hence the name 'Truth or Dare.' "
"Truth or Dare" is named after Madonna's 1991 documentary of the same name. It chronicled the life of the singer on her 1990 Blond Ambition Tour, giving fans an insider look at life on the road with the pop star.
The news of Madonna's clothing line comes as she releases her film "W.E." and continues to work on her next studio album with Ray of Light producer William Orbit. It's expected to drop next spring, coinciding with the release of Truth or Dare.