One is helping to reshape dance music for the 2000s and the other helped transform music … period. The O Music Awards 2 have added some heavy hitters to the roster with the announcement that Robyn will headline the October 31 show and the Flaming Lips will pay tribute to late Apple co-founder Steve Jobs during the broadcast.
Robyn will take the main stage at the awards show, set to unfold at an as-yet-undisclosed location in Los Angeles at 11:30 p.m. ET. The live, multiplatform event celebrating the artists, innovators and fans who are constantly transforming digital music culture will open with the Swedish singer’s performance (one of several during the show), which will be broadcast on MTV. The rest of the event will unfold on a number of the Viacom Music Group’s websites, including MTV.com, VH1.com, CMT.com, LogoTV.com and MTVHive.com, as well as mobile.
Oklahoma’s Lips will pay tribute to the Apple co-founder — who died of pancreatic cancer on October 5 — by performing the Beatles’ “Revolution”; the performance will be recorded on an iPad and broadcast on the O Music site.
Additional presenters and performers include Kelly Clarkson, Demi Lovato, Alabama Shakes, Odd Future’s Tyler, the Creator, Travie McCoy, Midi Mafia and DJ Diamond Kuts. More performers and presenters will be announced throughout the week. MTV’s signature online awards show will also attempt to make it into the Guinness record books again by hosting the longest dance party in history , and there will be plenty of star wattage on hand to help celebrate should the dancers break the 24-hour barrier.
The dance marathon will aim to raise awareness for LGBT youth issues, especially bullying, by giving fans a chance to donate to a number of organizations during the live stream. Among the groups that will benefit from the record attempt are:
GLSEN (the Gay, Lesbian & Straight Education Network), It Gets Better, the Gay Straight Alliance Network, Human Rights Campaign (HRC) and GLAAD (Gay & Lesbian Alliance Against Defamation). Viewers will also be able to use social media to support the cause and cheer on their favorite dancers.
In addition, fans can participate via the O Music Awards Facebook page, Twitter and Tumblr. The “Longest Dance Party” event will be live-streamed at the O Music Awards site beginning on October 29 from the Roxy Theatre on Los Angeles’ famed Sunset Strip.
Since voting began on September 27, more than 12 million votes have been cast. Fans can continue to vote via the O Music Awards site. The fan that drives the most votes will appear in the live show.
The leading nominees for O Music awards include Odd Future’s Tyler, the Creator (Most Outrageous Tweet and Best Web-Born Artists), Lady Gaga (Fan Army FTW and Must Follow Artist on Twitter), the Weeknd (Best Web-Born Artist and Too Much Ass for TV), Katy Perry (Best Lyrics Video and Best Artist With a Cameraphone), Justin Bieber (Fan Army FTW and Best Artist With a Cameraphone), Demi Lovato (Fan Army FTW and Best Artist With a Cameraphone), Sinéad O’Connor (Oops! I Did It Online Award and Best Vintage Viral Video) and Adam Lambert (Fan Army FTW and Must Follow Artist on Twitter), all of whom grabbed two nods.
Other nominated artists include Cher, Nirvana, Lil Wayne, Iron Maiden, Dolly Parton, Björk, Wayne Coyne, Scissor Sisters, Best Coast and Big Freedia.
The O Music Awards 2 will unfold on Halloween on OMusicAwards.com, as well as MTV.com, VH1.com, CMT.com, LogoTV.com and MTVHive.com. Fans can vote for their favorites and get updates at OMusicAwards.com.