If 1970s soul and a good white wine weren’t enough, Big Sean, Kanye West and hook man Roscoe Dash recruited Hype Williams to set the mood for their just-released “Marvin & Chardonnay” video.
In true Hype fashion, the clip starts with scrolling credits revealing the video’s brightly styled stars. Vibrant hues of blue, red, purple and yellow pop onscreen and set the tone for the next three minutes and 43 seconds as Big Sean and company rap amid the video’s principal vixens parading to and fro.
“Me and Hype are homeys,” Sean told MTV News’ Sway on the “Marvin & Chardonnay” set back in July. “He’s a real dude, and it’s tight being around people that you consider legends and him just being so real. We came up in here and was just blasting DMX and all this different music. He gets inspired creatively from I don’t know what; he just has these crazy ideas.”
Sean starts in a powder-blue blazer and matching tank top grinding on a light-skinned model in a two-piece bathing suit. In many ways, “Marvin & Chardonnay” exudes a similar vibe to the video for ‘Ye’s 2005 “Gold Digger” clip, which Williams also directed.
What sets Sean’s video apart is Hype’s use of triangular shapes. At key moments, he splits the screen into three parts, leaving the Detroit rapper nestled between the symmetrically placed models. But in the end, there is no real story line or overall message — then again, that was never the point. Instead, we are left with a classic Hype Williams visual.
“Colors, the visualization … what G.O.O.D. Music stands for is just that quality. Whatever we do is quality,” Sean said. “If we gonna have girls, we gonna have the best girls. If we gonna have yellow suits, it’s gonna be the best yellow suit. If we gonna have Versaces, it’s gonna be the OG Medusa-head Versace.”
What do you think of Sean’s latest video? Let us know in the comments!