All this week, Americans will be taking time out to reflect and remember the terror attacks of September 11, 2001. As part of that commemoration, MTV parent company Viacom has teamed with artists including Lady Gaga, Nas, DJ Pauly D, Julianne Hough and Drake Bell to launch a national day of service campaign that asks, “What will you do to remember?”
The multiplatform public service campaign is designed to inspire Americans to commemorate the 10th anniversary of the attacks by committing to good deeds, charity or volunteer service. Working with MyGoodDeed and HandsOn Network, organizers of this year’s September 11 National Day of Service and Remembrance, the “I Will” campaign asks participants, “Ten years later, what will you do to remember?”
Beginning on Tuesday (September 6) through Sunday, Viacom’s networks will air specially produced “I Will” public service announcements featuring artists and actors, including Gaga, Fran Drescher, Pauly D, Nas, Hough and Bell, along with Viacom employees.
“We were in disbelief,” Lady Gaga says in the promo, remembering how she as a New Yorker witnessed the attacks. “We all watched the second tower fall together.”
“You almost feel a sense of helplessness,” Pauly D recalls, before pledging, “I will call all my family members on that day.”
In addition to airing a series of PSAs across its Viacom networks, the company’s digital properties will also support “I Will” with a widget that allows visitors to upload their personal response to the question, “What will you do on 9/11 in tribute?”
“Everyone was affected by the tragic events of September 11, which claimed the lives of so many family members, friends and colleagues,” said Philippe Dauman, president and CEO of Viacom, in a statement. “A decade later, we hope that our audiences and the entire Viacom family will pause to reflect on the profound impact of that day. We are proud to join this call to action and encourage everyone to make a personal tribute.”
What will you do to remember 9/11? Share your thoughts below, and visit 911day.org to upload your video response.