Lady Gaga tweeted about her Little Monsters. Kim Kardashian tweeted about Beyoncé’s baby-bump secret . Those Twitter updates and millions more made the 2011 MTV Video Music Awards the most tweeted-about awards show ever.
In total, the VMA Pre-Show and main show drove 10 million tweets, according to newly released numbers for the social-networking site.
That awards-show record was just one that the VMAs shattered. Beyoncé set the record for the most mentions on Twitter per second with 8,868, helping make the show the most-watched broadcast in MTV history , pulling in 12.4 million viewers. Pre-show viewership also set a record, and MTV Digital saw its highest VMA day ever on Sunday with show content attracting 2 million unique visitors, an increase of 33 percent year over year.
Twitter helped make it all happen. As the black-carpet pre-show kicked off inside the JW Marriott in downtown Los Angeles, the trend #whatwillgagawear lit up the social-networking site and became one of the longest running of the night. During the show itself, over half of the worldwide Twitter Trends were connected to the VMAs — and at times they took over eight or nine of the top 10 trends. The trends also included shout-outs to Justin Bieber and Joe Jonas, and the two simple statements, #DemiYouAreBeautiful and BEYONCE IS PREGNANT.
All that attention had an added benefit for the pregnant pop star: Her song “Love on Top” leapt into the iTunes top five after she performed it onstage at the Nokia and revealed her baby bump to the world.
The 28th annual MTV Video Music Awards have wrapped, but the real action is just getting started! Stick with MTV News for winners, fashion pics, video and behind-the-scenes stories about everything that went down. Visit VMA.MTV.com for the latest.