Since [artist id="3061469"]Lady Gaga[/artist] and Laurieann Gibson met in 2007 — when Gaga was just breaking into the mainstream and proving herself as a cultural tour de force — the duo have created one of the most powerful and unique visions in pop music. Their latest endeavor is the Gibson-directed music video for “Yoü and I,” which makes its television debut Thursday at 7:49 p.m. ET/PT on MTV and Logo during “MTV First: Lady Gaga.”
The two ladies share a similar background, both drawing inspiration from New York City, so it’s no surprise that their creative outlooks intersect. “This was the place that we started. This was the place that birthed her. This was the place that birthed my dance,” Gibson told MTV News earlier this year about NYC serving as the backdrop for Gaga’s “Born This Way” video . “New York just has something so real about birthing something specific.”Lady Gaga’s musical director recalls how “Yoü and I” came to be.
As the Haus of Gaga’s creative director and choreographer, Gibson helps Gaga spread her message of love, including in the “Born This Way” clip , which premiered in March.
“I’ve created, directed and choreographed for Lady Gaga since the beginning, so ‘Born This Way,’ this was musically such an amazing evolution and such a brilliant record,” Gibson said. “So when she played it for me, it took me a while to find out the visual interpretation that I could give back to her.
“I woke up one night and I got it and I said, ‘I got it: We have to birth a new race,’ ” she recalled. “As genius as she is, she then begins to create all of these elements that make her Lady Gaga. When I saw the final edit I, of course, was loving some stuff, and then I was like, ‘But oh, here we go.’ It was brilliant. [Director] Nick [Knight] is amazing.”Go behind the scenes of a top-secret Lady Gaga shoot.
This year alone, Gibson has directed Gaga’s Google Chrome commercial, which pays homage to the singer’s Big Apple roots, and the HBO special “Lady Gaga Presents the Monster Ball Tour at Madison Square Garden.” Gibson also co-directed Gaga’s “Judas” video , which is up for Best Choreography and Best Art Direction at the Video Music Awards.
“I was able to sit in the director’s seat and fulfill our vision and see it all the way through. So at the end of the day, you saw how amazing she looks — beautiful — she’s dancing again,” Gibson said of working with Gaga on the video. “And it’s just great because I was able to produce the next level: who she is, how many levels she can go and the idea that this artist is a real artist and capable.”
Gibson once again assisted Gaga in the directing department, helming her dark and romantic video for “Yoü and I.” Gibson described the clip as nothing less than magical, tweeting before the video hit the Web on Tuesday: “You and I @Ladygaga…… working hard, making magic.”
Don’t miss the television premiere of the “Yoü and I” video during “MTV First: Lady Gaga,” Thursday night at 7:49 p.m. ET on MTV and Logo, followed by a live Q&A with Gaga and her fans on MTV.com. Tweet your questions for the Mother Monster with the hashtag #MTVGaga.