Justin Bieber released his fragrance, Someday, this week and he launched an all-out promo campaign for the occasion.
The Biebs hit New York City, dropping by "The Late Show With David Letterman" on Wednesday night, and then popping up on the "Today" show Thursday morning (June 23). He then sat down with the ladies of "The View."
On "Letterman," the pop star delivered the "top 10" list, revealing little-known personal facts. So, what did fans learn about Bieber? "I served eight months in prison for siphoning gas," he shared.
He also joked, "I begged my publicist to get me out of this."
But most important, he revealed, "It's a hair piece."
During his "Today" show appearance, he sprayed fans with Someday and signed autographs. "I'm more interested in how females smell than males, which is why I decided to do it for all the girls, and 100 percent of the proceeds go to charity," he shared. "We did a couple [charities], like, Pencils [of] Promise," he added about the educational organization. "They're doing this campaign called Schools 4 All, so I'm just really excited."
Bieber also described his inspiration for the scent as "different girls and stuff."
After his appearance on "The View," Bieber will head to Macy's Herald Square on 34th street, where some of his fans have lined up days in advance, waiting for a chance to see the Biebs. "These are pretty extreme fans," Macy's spokesperson Robin Reibel said about the mass of teenage girls gathered at the famed department store. "A lot of these girls camped out in tents last night."
Bieber will meet with the first 350 fans lucky enough to make the cut (and who purchase Someday) on Thursday. For $135, fans will get sprays in 3.4 and 1 oz. bottles, a 6.7 oz. body lotion, 5 oz. hair mist and a photo with the teen star. The fragrance has been touted as "energy with a state-of-mind that inspires. It is a personal gift straight from his heart, giving fans a chance to get one step closer to Justin. It's a fragrance he can't get enough of and can't stay away from, making those who wear it irresistible."
Will you buy Justin's fragrance? Tell us in the comments!