Dr. Dre and Eminem used the hype behind Saturday night's (May 7) Manny Pacquiao vs. "Sugar" Shane Mosley title fight, one of the year's most anticipated boxing matches, to their advantage. Dre premiered "Die Hard," the latest single from his forthcoming Detox album, on Friday night's finale of Showtime's "Fight Camp 360°: Pacquiao vs. Mosley."
"Die Hard" started playing as the episode came to its conclusion, and it matched up with the four-episode documentary-style show's look into the boxers' preparations for their welterweight title fight. Over the track's sturdy drums and pulsing synth, Dre drops lines that reveal he is keenly aware of the expectations facing his now years-delayed third solo album.
"It's on, blood pressure racing, I calculate my next step, which is to accept my expectations/ Are sort of too high to meet, my reputation's in jep, yep, face it, the fans, they been upset yet patient/ I love them for that," Dr. Dre raps on Detox's third single.
Eminem appears on the song's chorus, half-rapping and half-singing, "I sit into the wee hours of the night, then we don't stop until the sunlight/ We just keep going 'cause the die-hard won't go down without a fight."
With three singles now released ("Kush," featuring Snoop Dogg and Akon, followed by "I Need a Doctor," also featuring Eminem), it seems like Dre's Detox album is finally transitioning from its status as a hip-hop urban legend to a reality. While the main event between Pacquiao and Mosley goes down at the MGM Grand Hotel in Las Vegas, there is no official release date for Detox just yet.
What did you think of "Die Hard"? Let us know in the comments!