The O Music Awards are almost upon us, and while the actual awards show doesn’t premiere until next Thursday, the first O Music Award for Most Innovative Music Video will be presented Monday at 4 p.m. ET after some spirited debate from acclaimed video director Wayne Isham, Mashable’s Brenna Ehrlich and MTV News’ James Montgomery.
As part of MTV News’ countdown to the interactive event — fans can still vote for their favorite boundary-pushing, genre-expanding clip over at the O Music Awards site — we’ve been asking celebs to describe what innovation means to them.
“It’s something that definitely is unique, that utilizes either new media or new technologies,” said pro skater Tony Hawk.
“It’s something that keeps you interested, all the way through,” “Gossip Girl” actress and Pretty Reckless singer Taylor Momsen added.
Rob Sheffield from Rolling Stone said “innovative” doesn’t mean expensive or flashy. “It’s not the budget, it’s not the effects; it’s the pizzazz the star is actually bring to the camera,” he said.
Chidera “Chiddy” Anamege of Chiddy Bang said innovation is about being different. “Just trying to be unconventional,” he said. “You say, ‘What’s unconventional?’ It’s just doing something that isn’t really done.”
On Monday morning, the original list of 10 nominees will be whittled down to the top five vote-getters, and then, during the debate, our roundtable and the Internet audience will cut that list down to the final three. At the very end, we’ll announce the winner of the very first O Music Award for Most Innovative Video. The O Music Awards debate for the Most Innovative Music Video, presented by FUZE®, will stream live on OMusicAwards.com and MTV.com at 4 p.m. ET on Monday.
The inaugural O Music Awards will stream live from Las Vegas at 11 p.m. ET/8 p.m. PT on OMusicAwards.com. Tune in to see who will reign supreme in categories like Most Viral Dance, Funniest Music Short and NSFW Music Video!