Ever since they were first announced, the O Music Awards have proudly proclaimed themselves the untraditional alternative to the staid world of red carpets, acceptance speeches and celebrity glad-handing.
And for further proof of that point, consider the following: Though the inaugural O Music Awards won't premiere until April 28, the first award will be handed out on Monday at 4 p.m. ET ... and it's a big one.
For weeks, fans have been voting for the Most Innovative Music Video through the O Music Awards official site, and on Monday — in a roundtable debate moderated by MTV News' James Montgomery — a winner will be crowned.
The O Music Awards Debate for the Most Innovative Music Video, presented by FUZE®, will stream live on OMusicAwards.com and MTV.com. Joining Montgomery around the table will be acclaimed video director Wayne Isham, Mashable's Brenna Ehrlich and some super-secret celebrity guests.
The Black Eyed Peas, Ke$ha, My Chemical Romance and more will also take part in the discussion about just what makes a video truly innovative, and the folks who are nominated for the award — a list that includes Arcade Fire, Robyn, OK Go and Andy Grammer — will also Skype in to make the case for why their video deserves to be named Most Innovative.
On Monday morning, the original list of 10 nominees will be whittled down to the top five vote-getters, and then, during the debate, our roundtable and the Internet audience will cut that list down to the final three. At the very end, we'll announce the winner of the very first O Music Award for Most Innovative Video.
The inaugural O Music Awards will stream live from Las Vegas at 11 p.m. ET/8 p.m. PT on OMusicAwards.com. Tune in to see who will reign supreme in categories like Most Viral Dance, Funniest Music Short and NSFW Music Video!