This week, MTV is celebrating the “New West” by spotlighting California-bred artists like Odd Future, Nipsey Hussle, Dom Kennedy, Casey Veggies and, of course, this week’s “RapFix Live” guest Tyga. Sitting with MTV News’ Sway Calloway, Tyga commented on L.A.’s new sound, remarking that the new crop of Cali spitters fare better when employing a more-universal sound.
It’s this attitude that Tyga said has helped rookie West Coast rappers make their mark in a post-gangsta-rap era. “I don’t think it’s that hard to break out of L.A. because there are a lot of new artists out,” he said.
While the West Coast was traditionally associated with N.W.A. and Dr.
Dre’s signature sound, things have been changing over the past few years. “Back in the day, when you had N.W.A., that was the sound for music, and a lot of L.A. artists sound like they’re from L.A. when they rap and stuff, and a lot of people around the world won’t relate as much,” said Tyga, who is currently signed to Lil Wayne’s Young Money label. “Odd Future, for example: [The group’s frontman] Tyler don’t sound like he from L.A., so he can get out to more people and his music can be more worldly because it’s a new sound.”
Do you agree with Tyga about L.A.’s sound? Sound off in the comments below!
Stick with us all week as MTV News turns the spotlight on the New West, the next wave of hip-hop acts helping to restore faith in the L.A. rap scene. From groups like Odd Future to rising MCs like Dom Kennedy, we’ll bring you up close and personal to these artists as they carve their own lanes in the post-gangsta-rap era. Keep it locked here all week for more on the West Coast up-and-comers!