NEW YORK — Swizz Beatz has taken on the daunting task of rejuvenating his hometown and his beloved New York Knicks, who are on the cusp of a new era in NY basketball, using — what else? — his music.
Carmelo Anthony and Amar'e Stoudemire, the new kings of New York, were on hand to film a music video led by the producer to run on their team's MSG network.
Swizz re-created the Knicks theme song "Go New York" putting his platinum touches on the anthem just in time for the club's re-entrance into the NBA playoffs, ending an almost 10-year drought. The Bronx native couldn't be more proud to be at the forefront of the musical resurgence that's jolted the city.
"As far as music-wise, my job is to make sure I make an anthem that takes the game level from point A to point B, keep the crowd hype," Swizz told MTV News alongside the towering Stoudemire. "Just doing what I do. Just like what the players gonna do, what they gonna do on the court. It's just a joint effort to raise the bar for New York, let everyone know it's a problem this year."
Stoudemire, a longtime fan of hip-hop culture, said enlisting Swizz for the remix was a no-brainer.
"It's been 10 years since they remade the 'Go New York' track," he said. "So it's only right to have Swizzy out here with us. We taking this thing to a whole 'nother level thanks to the players and the whole team."
According to Swizz, Stoudemire and Melo's participation in bringing the New York Knicks back, both on and off court, proves that the dynamic duo are men of their words who are right at home in the Big Apple.
"It shows me that they're dedicated, to the team and to the team players. And they love music, love fashion, love art," Swizz said. "And I think that when it all comes together, it's a big movement. And for everybody to support the movement from New York, it's a standing ovation."
This coming weekend, the New York Knicks will enter the NBA playoffs as the sixth seed from the Eastern Conference facing either the Boston Celtics or the LeBron James-led Miami Heat in the first round. Regardless of who the Knicks take on, the ball club and the entire Tri-State region are prepared for a showdown.
"It's gonna be crazy, man," Stoudemire said. "No matter who we play, we gonna be ready to go. [Been] waiting for this all year long. So now the playoffs are here. Everybody's amped up, everybody's ready to go .It's gonna be a crazy atmosphere."
"I'm sitting on the side," Swizz added. "I'm supporting by any means necessary. We gonna take this song to the clubs, gonna take this song to the radio, get it crunk up in there too. So we having fun with it."
Are you backing the Knicks in the playoffs? Let us know in the comments!