G-Unit rapper Lloyd Banks wants to bring listeners into the world of a rap star with his new video for “So Forgetful.” MTV News caught up with the Queens MC on the set of the visual for the Ryan Leslie-produced track from his third album, H.F.M. 2 (Hunger for More 2), which was released late last year on G-Unit Records.
“The way we put the record together was kind of how the video is playing out,” Banks said about the song’s inception. “I stopped by the studio, [Leslie] was working on a few sounds, and he plays everything, from the drums to the keys. So, he basically started, and I just started writing the verses, and it came to life.”
Leslie, a multitalented R&B artist, does double duty on “So Forgetful,” producing the synth-heavy track and singing its hook. Leslie believes Banks’ genuine perspective on the song — he raps about bagging models and forgetting how they met — makes it one of the album’s better tracks.
“What’s awesome about this record is that it’s a real personal experience,” Leslie said. “Brothers be on the road all the time, and we go to different cities, and it’s hard to keep track of all the cities and everyone that we meet. Real rap is the best rap. The fact that he was drawing from personal experience to put this record together, I think that’s what makes it … a super strong one.”
Banks added that the song’s groove, and a certain Zach Galifianakis-starring movie, played an integral part in its creation too. “I believe in that when you building an album, every song should have a different mood,” he said. “When I heard the certain notes that was played, it just brought me into the nightlife. It sound like something that I could enjoy, the fellas can enjoy as well as the ladies.
“Actually, I thought [of] the concept of movie [’The] Hangover.’ I thought that was pretty dope how they had went away for the weekend and so many things happen and that was kind of like the metaphor. I was bringing them into the life of a rap star or an R&B star — what it would be like. Sometimes, you literally wake up and forgot how you got there.”
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