Katy Perry’s much-anticipated “E.T.” video will land Thursday exclusively on MTV and MTV.com.
The video — directed by Floria Sigismondi and featuring none other than Kanye West — will first premiere at noon on MTV.com, VH1.com and LogoTV.com.
“MTV First: Katy Perry’s ’E.T.’ ” will bow on air at 7:53 p.m. ET, and then tosses to MTV.com’s live stream, direct from the MTV Newsroom, featuring MTV News correspondent Sway’s exclusive interview with Perry, an interview with Sigismondi, and reaction from Perry’s fans.
“MTV First” caps off a full day of Katy-related content across all MTV platforms. Beginning on Thursday morning, MTV and MTV Hits will feature blocks of Perry’s best-known videos, and at 5 p.m. ET, MTV’s “The Seven” will feature an interview with Perry. And just before the on-air premiere of “E.T.,” fans will be treated to an exclusive introduction from Katy herself.
On Friday — the day after the video’s premiere — TeenNick, Logo and Tr3s will spotlight the video as part of TeenNick’s “Obsess This” music block, Logo’s “NewNowNext” and Tr3s’ “Fresca Video.”
And though the premiere is still three days away, promotion for the clip has already begun: Not only has Perry been tweeting photos of her fans after they’ve been “abducted” by extraterrestrials, but now it seems that both her website and Facebook page have also been taken over by the same aliens, who are communicating with fans in a bizarre written language.
Don’t miss the premiere of Katy Perry’s “E.T.” video, featuring Kanye West, at 7:53 p.m. ET Thursday on MTV, followed by our live “MTV First” interview with Katy Perry on MTV.com!