What does it take to run a social-networking site that 500 million users rely on and obsess over? Who are the people working to keep your Facebook page not only up and running but constantly innovating and transforming?
MTV's "Diary of Facebook" — premiering March 30 at 11 p.m. ET/PT — goes deep inside the social network's hyperkinetic Palo Alto, California, headquarters to tell the story of what really goes on; you think you know, but you have no idea.
The 30-minute special features Facebook founder Mark Zuckerberg giving insight into the company's culture and evolution, as well as day-in-the-life journeys with a technical engineer named Pedram and a consumer-marketing employee named Erin, as they work to pioneer new applications and bring together users whose lives have been changed through the site.
For the first time ever, we get an inside look at Facebook's famous "hack-a-thon," a 24-hour, no-code-barred event in which employees are directed to ditch their normal duties and instead break ground on those pet tech projects they've always wanted to create but have never found the time to pursue. Not only does Pedram innovate, he does so under pressure, and overnight.
And then there's Erin, a driving force behind Stories.Facebook.com's effort to highlight users' life-changing social-networking stories, from one woman's quest to locate long-lost family members to an ALS-stricken man who finds in Facebook a way to engage with the world around him despite the limitations of the debilitating disease.
In the end, viewers will walk away with an intimate look at the personalities and day-to-day dealings of one of the world's most talked-about companies and social platforms. It's all happening on March 30, when "Diary of Facebook" debuts on MTV.
Tune in to "Diary of Facebook," airing on Wednesday, March 30, at 11 p.m. ET/PT.