Everybody wants a piece of Tyler the Creator and his Odd Future Wolf Gang Kill Them All crew. From record execs to the cool kids on the block, people know a sure thing when they see it.
In fact, the group is one of the main reasons Donald Glover signed on to host the mtvU Woodies, airing live on mtvU, MTV and MTV2 on Wednesday (March 16) at midnight from Austin, Texas' South by Southwest Music and Film Festival. The girls, the music and the SXSW rituals of BBQ, booze and begging for deals? Not so much.
"This whole thing is just a ploy for me to meet Odd Future Wolf Gang," the "Community" star admitted of the performers.
In addition to Odd Future, Wiz Khalifa, Sleigh Bells and Two Door Cinema Club will also perform at the Woodies. Matt & Kim, Lupe Fiasco, Dev, Chiddy Bang, Skylar Grey and MTV's "My Life as Liz" star Liz Lee will present awards, and MNDR will serve as the house DJ.
California's Odd Future have blown up seemingly overnight with their blend of shocking rhymes and energetic stage shows. They recently graced the cover of music-trade magazine Billboard.
In the interview, OFWGKTA frontman Tyler spoke about their rising buzz and the pressure to deliver on the expectations.
"I could be a complete failure come June," he told the magazine. "Goblin could brick. Everyone could hate it. The hype could be over. I could be back to trying to fill out junior-college [applications] ... But I don't see that happening. I see Grammys."
The 2011 mtvU Woodie Awards will air live on MTV, MTV2 and mtvU tonight at midnight ET/PT from the South by Southwest Music Festival in Austin, Texas. For more information — and to vote for the winner of the "Breaking Woodie" award — check out Woodies.MTV.com.