It's Gucci time.
The video features Gucci, Webbie and Rocko lyrically asserting what they love about their women, without necessarily admitting they ever fall in love with them. Directed by Mr. Boomtown, the majority of the video's scenes take place in a dark club, where the song's players are surrounded by numerous, gyrating video vixens.
"I love things about her (but don't love her)/ I love the way she treat me (but don't love her)," Rocko says on the most-PG portion of the song's hook.
"I Don't Love Her" is produced by Zaytoven and will appear on Gucci's upcoming street album, The Return Of Mr. Zone 6, due in stores on March 22. Earlier this week, Gucci released another song from the project, "Brinks," with rhymes from veteran rapper and music mogul Master P. Other features on the album include Wale, Birdman, OJ Da Juiceman and Waka Flocka Flame, among others.
Lately, Gucci has been getting more attention for his legal dilemmas and questionable taste in body art than his music. In January, Gucci made headlines when photos of his new tattoo — an ice cream cone with three scoops and the word "Brrr" beneath it on the right side of his face — hit the Internet.
That same month, Gucci La Flare was arrested for a parole violation and it was revealed that he had filed a "special plea of mental incompetency."
What do you think of Gucci Mane's new video? Tell us in the comments!