Most young artists dream about life on the road, touring and rubbing shoulders with stars backstage. But for Yelawolf, that was an existence he experienced early in his life.
His mother, who he describes as “super rock and roll,” dated a stage designer, and soon her son found himself meeting Ted Nugent, REO Speedwagon and Randy Travis, among others. “I definitely saw pieces of this life early,” Yela told “RapFix Live” on Thursday (March 10).
That authenticity is what still powers the upstart Alabama rapper. His video for “Pop the Trunk” personifies his gritty appeal. He recruited his actual parents and hometown friends to star in the clip.
“We took a camera to Gadsden, my hometown, and we shot this video with no script,” he explained. “I went to the locations that I was talking about and I got the people that I was talking about to play themselves.”
Recently, Yelawolf aligned his talents with Eminem, inking a deal to join his Shady Records . The move bolstered the label’s roster, as he was also joined by underground supergroup Slaughterhouse. The move re-ignites the collective that’s also home to 50 Cent and D-12.
“It’s a huge deal being able to have a mentor in someone who’s done this for so long and been through so much,” Yelawolf said of joining the team. “And also artistically, just pushing me to be better. Being around them dudes will make you better naturally. So, we’re excited, man.”
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