Katy Perry wanted the world to know that her recent Twitter comments about the use of product placement in music videos were taken completely out of context when it was implied that the star was talking about an alternate version of Britney Spears’ “Hold It Against Me” clip that features some prominently displayed products.
Perry’s hubby, Russell Brand, had a lot to say about the supposed dis, knocking down rumors that Perry’s remarks were implying anything about her fellow pop diva.
“I think those things are made up in the papers and the media to distract people from our spirituality and the truth, and it distracts us from the way the economic situation of the world keeps certain people trapped on this plateau,” Brand told MTV News on the Oscars red carpet, with his mother by his side. “Let’s all rise up and join together. Unite!”
The controversy was initially sparked earlier this month after Perry — responding to a question about product placement from her California Dreams tourmate Marina and the Diamonds — tweeted, “Do it with style and grace … Not so in [your] face like some. [You] have to get creative with it. Some artists don’t care [though, and you] can tell.”
Days after that post, Perry took to Twitter again to try and clarify the meaning of her tweet and take a jab at the media for attempting to pit her against Spears.
“Dear tabloid media a.k.a. FILTH: please note I expressed an overall feeling about product placement, [its] role in videos and the art of them being compliment[ary] or sticking out,” Perry wrote. “Most, if not ALL, popsters welcome deals with products [to] offset costs of big-budget vids in these recessional music industry times. I’VE used them in MY vids before and am happy [to be] able [to] make a better vid because of [them].
“Once AGAIN, stop pitting artist against artist for [your] sensational satisfaction,” she continued, “and stick to what [you’re] best [at]: lying, gossiping, exaggerating and overall lending a hand [to] the deterioration of a generation.”
Do you think Katy was taking a jab at Britney’s video? Share your opinion in the comments.
Stick with MTV News on Oscar night and beyond for red-carpet fashion coverage, analysis of the winners, plus interviews, photos and more from your favorite Hollywood stars!