Britney Spears is rocking some over-the-top, edgy styles in her “Hold It Against Me” video, which premiered Thursday (February 17) on MTV and MTV.com. For her stylish looks, Spears turned to B. Åkerlund (wife of “HIAM” director Jonas Åkerlund), who has worked with some of the biggest names in the game, including fellow pop superstars Lady Gaga and Madonna.
Check out photos of Britney’s “Hold It Against Me” style.
B. Åkerlund gave Brit a totally unique edge and MTV News decided to get some inside dish from the stylist about how she came up with the various costumes, which range from ultra-glam to rocker chic.
“We were going for a punk-rock couture look in this video, with a touch of glam,” Åkerlund explained, adding that she had a very specific vision in mind for the clip.
B. Åkerlund worked with Tom Tom fashions for Spears’ giant, custom-made white wedding gown. They used Swarovski crystals for the “arm creations” and La Cracia gloves provided an added accessory; the necklace is by Dannijo. The gown appears several times throughout the clip, but gets destroyed when Spears smears neon paint on it during the dubstep break before collapsing to the ground.
For the fight scene, both Spears and her Spears double wear custom dresses, also by B. Åkerlund, in collaboration with Falguni and Shane Peacock. The pop star also shows off killer stiletto shoes by XTC. One version of Britney wears a deep-purple version of the bandage dress with flowing train, while the other Britney wears it in deep red.
During her dance sequence, Brit wears an outfit created by B. Åkerlund and Skin Graft Designs, with jewelry by Tom Binns. The boots are Britney’s own and completely bedazzled with Swarovski crystals. This particular look seems to be a nod to Spears’ dance roots thanks to a bustier top that’s reminiscent of a sports bra and little booty shorts.
For the microphone sequence, Spears rocks a red look described as “skull shoulders,” designed by Yasmen Hussein for Swarovski Runway Rocks. She completes the ultra-sleek look with earrings and a necklace by Tom Binns and rings by Loree Rodkin.
And for the finale scene, while confetti falls from the rafters, Spears wears a custom skintight black dress by Bordelle, complete with garters. She accessorizes the look with a necklace by Noir and boots, which it turns out, are also Britney’s own and decorated with Swarovski crystals.
Which of Britney’s “HIAM” looks is your favorite? Tell us in the comments!