Last August we discovered that pop superstar Justin Bieber was working on a 3-D movie . While details about the project were scant, the basic plot was outlined as footage that was a mix of Bieber’s personal life and concert performances.
Soon after the movie was announced though, Oscar-winning “An Inconvenient Truth” director Davis Guggenheim dropped out , leaving the project in peril. But it was back on again a few weeks later when Jon Chu came onboard to helm the flick.
“[It’s] a movie for his fans , a movie for people who don’t know him, and we’re gonna tell the underdog story of where he came from,” Chu explained in August. “Because it’s a really fascinating story and it has a lot to do with our sort of digital lifestyle now. He was able to do what corporations try to do now when they use YouTube and they don’t even know what to do with it yet. It’s a pretty cool story for our time.”
With the project in full swing, Bieber hit New York’s iconic Madison Square Garden on August 31 to shoot the film’s concert footage. Lucky fans at that show got an early teaser knowing that superstars like Miley Cyrus and Usher would appear in the film.
The film remained without a title until mid-October, when Bieber’s team slowly rolled out an epic puzzle that revealed the project would be called “Justin Bieber: Never Say Never.” A few weeks later, first trailer the dropped and it included interviews with fans and family and vintage Bieber video.
“I mean, I’m always nervous. We’re always trying to make our movies better,” Chu told us in December. “[Justin’s] been very supportive, he and his family and his team. I’m excited to share it with the world and show another side of 3-D. With ’Step Up 3D,’ we learned a lot of lessons and we discovered a lot of things, and it’s just the beginning.”
After obsessing over the trailer for weeks, fans were treated to a “Never Say Never” poster in late January.
“Especially for this generation of kids, [it’s important to show] that they could make it on their own without a big corporation,” Chu told us when we caught up with him earlier this month. “I thought it was an exciting way to tell it: through his music.”
On February 3, Bieber hit the Big Apple to premiere the flick, which features a new track, “Born to Be Somebody.” A week later he premiered the movie in Los Angeles, where even the star’s celebrity fans admitted to having Bieber Fever
So what does Bieber think fans will take away from the flick?
“People didn’t really know,” the Biebs told MTV News in L.A. “They didn’t understand that I’ve been playing music ever since I was born and it’s always been in me. And this movie is really going to show that I’m not just some packaged thing that some A&R put together. It was actually just me living my dream and just making music.”
Check out everything we’ve got on “Justin Bieber: Never Say Never.”
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