Best Buy aimed to make Super Bowl fans Beliebers when they aired their ad starring Justin Bieber and Ozzy and Sharon Osbourne during the big game between the Steelers and the Packers.
Dressed in "Tron"-type clothing, Ozzy appeared on a space set selling 4G service for Best Buy. In the ad, Ozzy shoots a commercial within the commercial for the store. Flubbing his lines, it's announced that a new face will replace the rock icon.
"I'll take it from here," Bieber chimes in. Then Bieber, also dressed in "Tron" clothing, looks into the camera and says, "It's Bieber 6G fever," besting Ozzy's 4G claims.
"What's a 6G?" Sharon Osbourne asks.
"What's a Bieber?" Ozzy replies.
Then Bieber, with facial hair and disguised as a crew member, reappears and says, "I don't know, but it kind of looks like a girl."
According to a press release for the ad, the commercial aimed to "showcase creativity and humor to millions of football and advertising fans throughout the country."
"We're delighted to have Justin and Ozzy help us tell the Best Buy story," said Drew Panayiotou, senior vice president of U.S. marketing at Best Buy. "We know people have high expectations for these ads, and Justin and Ozzy add a whole new dimension of fun."
Bieber made numerous high-profile appearances last week in anticipation of the February 11 release of his 3-D movie "Never Say Never," including stops at the "Today" show, "Late Night With David Letterman," "The Seven" and "Saturday Night Live." Next week, he'll premiere the flick in L.A.
When Bieber sat down with MTV News on Friday, he gave us his pick for the Super Bowl ... sort of. "Either way, whatever team wins, it's not my team," he said. Though he did have props for one team's fan-made theme song.
"Did you hear the Lil Wayne song ... 'Green and Yellow'?" he asked Sway of the New Orleans MC's remix of Khalifa's "Black and Yellow." "I saw it today and I thought that was pretty cool."