Lady Gaga Launches ‘Born This Way’ Countdown Clock

Single is set to premiere on February 13, same night Gaga will perform at Grammys.

The countdown is officially under way. On Sunday, having already teased fans with fashion-show promos and borderline terrifying short films, Lady Gaga took the next step in the march toward her Born This Way album, when she posted a rapidly descending countdown clock on her target="_blank">website.

What that clock is counting down to, of course, is the release of BTW‘s first single (which just so happens to be the album’s title track), currently scheduled for Sunday, February 13 — the same night Gaga will perform at the Grammy Awards . So far, more than 43,000 Gaga fans have RSVP’d for the event through Facebook.

That countdown clock isn’t the only bit of Born This Way-related news to sprout up in recent days. On Monday (January 24), Gaga fans were treated to a new promo image and some news about the “Born This Way” video.

Monday morning, Gaga fansites began posting a new image, supposedly taken from a promo shoot, either for the album or the single. In the photo, a nude Gaga — or someone who looks very much like her — is looking skyward, black liquid pouring from her mouth, hair enveloping her body.

Both of her fists are clenched, and on each finger she wears a ring with a different precious stone in the setting. A similar stone-covered piece appears to be stuck to her chest. But is the new image actually legit? When contacted by MTV News, a spokesperson for Lady Gaga’s management would only say it’s “not from [the] BTW shoot,” though again, it’s not clear whether the spokesperson was referring to the album or the single.

As for the video, Gaga’s fashion director (and Thierry Mugler creative
director) Nicola Formichetti took to his target="_blank">Twitter account to hype the clip, writing, “Ok kids, get ready for BTW. We’ve just created the most amazing thing ever.”