After Sharon Dastur, program director for New York’s Z100, revealed that Britney Spears’ first single, “Hold It Against Me,” would debut on January 7, the singer’s manager, Adam Leber, took to Twitter to clear up the rumors, noting that until Britney’s camp reveals the date of the song’s debut, no one should believe anything.
“Lot of misinformation out there regarding the release of Brits 1st single. Don’t believe everything you read,” he wrote.
“Unless of course it’s an official announcement coming in January. STAY TUNED…..”
However, he did say that the single will be out this month. “That said, the single is DEFINITELY coming in January. PS- happy new years people,” he said. “Sorry guys, but never pay attention to unofficial announcements. Just trying to clarify. Please don’t ’hold it against me.’ ”
As fans gear up for what will certainly be an epic year for pop , there are some new details about the song. The track was produced by dream team Max Martin and Dr. Luke. “And the beat that they give her is really unique compared to other artists — this infectious bass beat beneath the song,” Dastur revealed about the tune. “Plus, the hook is just amazing.”
Dr. Luke has also been on rumor control, noting that lyrics found online are not real. He tweeted, “The first word of the britney song is ’hey.’ The 3rd word is ’there.’ … 1st word is ’hey’!!! the 24th word is ’song’ please (4th word) forgive (5th).”
Regardless of when the single drops, Britney’s album will hit stores in March It seems that the marketing cycle is already underway, with Britney already working on a video for the track. “[The choreographer] is looking for men and women with fabulous bodies and faces,” read a recent notice sent out by Spears’ camp. “They must be versatile. This is not for the tour at this time or even promo. It is just for the video.”