Lady Gaga’s Born This Way Is ‘Incredible,’ Manager Says

'We're very excited about it,' Troy Carter says of upcoming LP.

There’s been a lot of buzz about Lady Gaga’s Born This Way, with Gaga herself opening up about the upcoming LP at a recent concert stop. And while there are still some details up in the air, like what it will sound like and when it will drop, one of the team’s main men shared a few more details about the full-length follow-up to Gaga’s smash debut, The Fame.

“We’re just starting to play music for the label,” Gaga’s manager and Coalition Media Group CEO Troy Carter said during an interview at the recent Billboard Touring Conference and Awards. “We’re very excited about it. We’re starting to play a little for people and getting a feel for it, and she’s done an incredible job, a really incredible job.”

Carter also talked about what the new album will mean for the business of Gaga, admitting he has no set strategy for it. “Well, you know what, it’s not where I go from a business standpoint, it’s more about where she goes creatively because, truth be told, we built the business around her creative infrastructure and that business that was built is unique to Lady Gaga,” he explained, not willing to reveal a release date. “We haven’t announced a date … nope … it’s coming soon.”

RedOne, who has worked with Gaga on smashes like “Bad Romance” and on the current album, believes that Born This Way will really step up the singer’s already stepped-up game. “I think it’s more of her freedom album. It’s like freedom, this album … it’s her album!” he explained to MTV News.

“To be honest with you, I think that this album that she’s making is too precious to talk about. When it comes out you’ll hear and you’ll make your choice. I think you’re gonna love it. But I think it’s too precious for me to talk about it. It’s crazy.”