NEW YORK — Without a doubt, one of the highlights of the 2010 BET Hip-Hop Awards, which aired on Tuesday night, was the G.O.O.D. Music freestyle cypher, when Kanye West and crew delivered a string of clever rhymes backed by DJ Premier on the turntables.
The well-dressed collective has kept the attention of all lately with their G.O.O.D. Friday releases and the official addition of Mos Def and Clipse's Pusha T to the roster.
According to GM family members Common and upstart Big Sean, they all push each other lyrically and hope to expand hip-hop musically.
"It's a whole new inspiration [for me]," Common told MTV News on Tuesday in New York, where he was hosting Diesel's Only the Brave showcase, featuring Donnis, Vado and Big Sean. "Because as an MC, I grew up just being inspired by other MCs, whether that was KRS-One, Rakim, Big Daddy Kane, Lord Finesse, to Nas, Biggie, Ice Cube. So now to have MCs around me that I kick it with, that's saying that real fly stuff, it's a competition. No matter how much I love Kanye or whomever, you still want to be like, 'I'm about to come with it; I want to be the top dude in this.' We family, but it's still that, no matter what. To hear those dudes really snapping, it's really inspiring.
"I think iron sharpens irons, so we're making each other better," he continued. "I'm really happy to be a part of a family of MCs and artists that really push the envelope and are creative like that."
For some time now, Common has been onboard with West, who has produced some of his projects in the past. In recent months, Mos Def, Pusha T and CyHi the Prynce have joined the team. Previous additions to the GM crew include Consequence, John Legend, Kid Cudi, Big Sean and British singer Mr Hudson.
Big Sean said the vibe among the crew is "incredible."
"It's super competitive; we all brothers, though," he explained. "Pusha is the homie, CyHi is the homie, Common is a legend to me. The first time I met Common, I was blown away. Just what he's done for the Midwest — it's hard coming from the Midwest. Just the whole team in general, Cudi and Mr Hudson, it's all love, and I'm excited to be a part of a team like this."
What do you think about the G.O.O.D. Music family? Let us know in the comments!