People love to watch videos by Lady Gaga and Justin Bieber. Like, a lot of people . . . a lot of times.
According to Billboard magazine, both artists are poised to cross a seemingly impossible barrier in the next month: one billion all-time YouTube views.
Gaga — who averaged almost 1.8 million views per day in September — is predicted to reach the milestone first at her current pace, around October 20. Bieber — with around 3.7 million views per day in September — will be close on her heels, with a predicted November 1 arrival at the mark.
David Birch, communications director for TubeMogul, an online video analytics and viewer data research firm, said the two will reach the landmark by easily outperforming the next closest artist, late pop icon Michael Jackson, who has around 600 million views on YouTube.
Though Gaga will likely hit the billion plateau first, Bieber has actually been lapping her in the YouTube views department for most of this year. From July 1 to September 28, TubeMogul reported that the teen pop star averaged 3.98 million daily views to Lady G's 2.04 million. He's been on that torrid pace since February 28, averaging 3.83 million daily views while Gaga has averaged 2.53 million. In comparison, Billboard noted that in that same period, Kanye West averaged 271,000 daily views.
It helps that both artists have a number of YouTube's all-time most-viewed music clips, with Gaga's "Bad Romance" ranking No. 2 with 288 million views, "Just Dance" a bit further back at No. 11 with 123 million views, "Alejandro" at No. 26 with 87 million and "Telephone" at No. 31 with 85 million. As for Bieber, his smash "Baby" is the most-watched video ever on YouTube with 345 million views, while his "Never Let You Go" lands at No. 22 with 92 million views and "Never Say Never" is at No. 28 with 86 million.
Gaga actually passed the one billion mark in total online views (both on and outside of YouTube) in March, thanks to landing three clips in the 100 million-plus club.