Rick Ross and director Spiff TV shot a video for "I'm Not a Star," from Teflon Don, a few days ago in Miami, but this isn't like their previous viral efforts. The Bawse, in full support of Spiff's skills, shelled out for big-money production value on this one.
"It was dope. While I was on the set, I told Spiff I was proud of him to see where we started from, the viral ground up, to seeing the homie with a budget and a production crew and a [photography director] and playback screens," Ross said Friday (September 24) via phone from Dallas. "Just all the small things that help directors become great."
Spiff, also in D-Town, said the video centers on a strong performance by Ross.
"It's epic," the director said Friday. "We're showing exotics, the cars, the imagery. Birdman came through — Ross and Birdman are brothers, so he came through. Khaled did. Showed the support."
Spiff, who also does A&R at Ross' Maybach Music Group, says the team was encouraged to make "I'm Not a Star" a video because of overwhelming reaction to the song during live performances.
"The streets really f--- with it," Spiff described. "Everybody f---s with that song. When Ross performed it in New York, the Governors Island sh--, they knew it as if it was a single. The whole crowd knew the song. That's one of my favorites. Then we was in a club for some Nike sh--, I'm watching Jay-Z do every word. Ross is performing it, Jay is in the cut. I'm like, 'Damn, he knows every word.' It's crazy. After seeing everybody show love, we said we have to shoot the video for it."
Ross said the song is "definitely taking it back to the streets."
"We wanted to bring it to life," he explained. "That's what the homie Spiff captured."
"I'm Not a Star" should be out in the next week or so.
The next video Spiff will direct for Ross is "MC Hammer." Hammer himself will be in that clip.
In between the Spiff TV-commissioned shorts, Ricky Rozay will drop "Aston Martin Music." He recently shot that video with Gil Green.
"The 'Aston Martin' video was definitely some sh--," Ross said. "Me, Drake, Birdman came out, Chrisette Michele. Just the setting, the locations — that really took the video over the top. We captured that beautiful side of Miami, that outdoors feeling. We did our thing. The performances most definitely was next level. I'm excited about that record and that video."
What other Teflon Don songs do you think Ross should shoot videos for? Share your thoughts in the comments!