The New Boyz broke onto the scene in early 2009 with their hit song “You’re a Jerk,” becoming, for all intents and purposes, the face of SoCal’s skinny-jeaned, bright-colored, fun-going jerkin’ culture. Their song helped to spread “jerkin’ ” around the country and was responsible for your younger siblings, cousins, aunt, uncles and everyone else doing the Roger Rabbit and dropping it low to the ground last summer.
But like most artists, the New Boyz felt the need to evolve and avoid being remembered as the soundtrack to an embarrassing moment at a family BBQ. MTV News caught up with the New Boyz ahead of the release of their sophomore album, Too Cool to Care, and the duo said it was difficult telling die-hard jerkin’ fans that their new album wouldn’t have much jerkin’ music.
“When we announced that the new album isn’t going to have too much jerkin’ stuff on it, they were kind of shocked,” Legacy said. “But I think they are going to be really, really satisfied with this album because it may not be jerk tracks, but it’s a lot better than the first album, which was full of jerk tracks. I promise y’all we’re not going to let y’all down with this one.”
Legacy promised that they were not abandoning their jerkin’ roots, however. He said the group wanted to show themselves as artists, but also plan to release a mixtape geared more toward partying and dancing.
“The album is more important,” Ben J said. “That’s the one you really look at. When you put out a mixtape, that’s the one you have fun with. So we’re going to put out the mixtape and put the club bangers, the dance tracks, whatever [on it].”
Their debut album, Skinny Jeanz and a Mic, was critically well-received, as the duo impressed with their lyrics and delivery. But Legacy said he felt that many detractors were more concerned with clothes and the dance-y beats.
“One of the things with Skinny Jeanz and a Mic, bar-wise, delivery, we were getting off, but the tracks were so different, crazy and dance record-y that people kind of ignored that,” said Legacy. “They were more focused on these dudes wearing skinny jeans, ‘they are making jerk stuff,’ so that’s why we made sure on this second album, we let it be known that we can go in.”